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What you'll accomplish

By the end of this guide, you'll have automated text and email touchpoint sequences running for every candidate in your active pipeline — so candidates hear from you at every key stage, ghosting drops, and you spend zero time on manual follow-up chasing.

What you'll need

  • Sense account connected to your ATS (sensehq.com — firm-level subscription)
  • Bullhorn (or JobDiva, Avionté) with Sense integration active
  • Active pipeline with at least 20 candidates in various stages
  • Time needed: 45 minutes to set up sequences; fully automated after that
  • Cost: Sense firm-level subscription; requires manager approval

How-To Guide: Reduce Candidate Ghosting with Automated Engagement Sequences

Step 1: Map your pipeline stages

Before building sequences, list every stage in your recruiting workflow where candidate communication matters:

  1. Post-screen (after initial phone screen)
  2. Post-submittal (after sending candidate to client)
  3. Interview confirmed (after scheduling a client interview)
  4. Interview reminder (24 hours before the interview)
  5. Pre-start (day before the candidate's first day)
  6. Day-one check-in (end of day 1 on assignment)

Each stage needs a short, human-feeling touchpoint. Sense automates delivery — you write the messages once and they run indefinitely.